With Valentine’s Day just around the corner, love is in the air. Well, it is for Match.com and Starbucks, anyway. The two companies are sharing a meet-cute like no other by teaming up to make it easier for consumers to meet their perfect someone.
The Puget Sound Business Journal reports that Starbucks has made a deal with Match.com to create a “Meet at Starbucks” feature available on the dating site.
The deal between the two companies takes advantage of Match.com’s finding that one out of three first dates takes place at a coffee shop.
Match members can use the new feature to send a message to someone they might like and find a convenient location for their first coffee date using the Starbucks store locator.
In addition to the new feature, Starbucks announced it will host the “World’s Largest Starbucks Date” at select locations in the U.S. and Canada from 2 p.m. to close on February 13.
For the event, Starbucks locations will play romantic music, offer special menu pairings and provide photo props couples can use to photograph their “Starbucks date.”
“There’s no better time to celebrate meaningful moments of connection, and encourage new ones, than during Valentine’s Day,” Sharon Rothstein, Starbucks global chief marketing officer, said in a statement.
Starbucks revs up its dating, romance and matchmaking efforts [Puget Sound Business Journal]
by Ashlee Kieler via Consumerist
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