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After taking a break from his high-energy emceeing duties at CES 2015, Monster CEO Noel Lee (and his blinged-out Segway) returned to the CES International stage this morning to declare that “Monster is back in the game,” with the company re-entering the gaming world and announcing some sort of partnership with luxury carmaker Bentley.
Lee opined from the podium that Monster wants to reinvent retail and is in the industry to be a platform for creativity, collaboration, and innovation.
He highlighted a slew of new devices that were born from partnerships – new and old – with celebrities and other tech and sports companies that will debut in 2016.
While Lee quickly announced that the most valuable collaboration in 2016 would be with Bentley, he wasn’t able to elaborate on just what the two companies have cooking until tomorrow.
Instead, he provided updates on collaborations with Shaquille O’Neal, Super Bowl-winning quarterback Drew Brees, and soccer legend Cristiano Ronaldo.
In furthering its partnership with Ronaldo, the company will introduce RoC by Monster wireless headphones and a new wireless BackFloat speaker — not to be confused with the speaker shilled by Shaq last year.
It wasn’t just celebrities that Monster innovated with for its 2016 lineup. Lee also announced a new line of Monster and Adidas headphones, noting that consumers deserve better than the white earbuds that come with their phones.
As for new product announcements, Lee energetically unveiled what he called “the return of the Boombox,” with the Monster Blaster. The $399 boombox has an integrated subwoofer, but Lee promises it “doesn’t use D cells.”
Additionally, the company’s new foray into the gaming world will include two hands-free gaming headsets in partnership with Fatal1ty Gaming Gear.
Also in the headphone arena, Lee announced “the world’s first smart headphone” MonsterElements, “inspired by Nature, Powered by Monster.” The Bluetooth, over-ear headphones come in rose gold, white, silver, black, and other finishes.
Lee promised that Monster wasn’t done with its new product releases, that the company’s booth on the CES floor would feature more celebrity visits and unveilings.
Consumerist
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